Linotypes were machines that first allowed a single individual to mass-produce content without sacrificing typesetting elegance and text readability. Blogs turned the web into writeable media without sacrificing the ability to remain hypertextual. This is simply an attempt to combine the two concepts together.
Linotype uses the very bleeding edge of web technologies:
semanticXHTML: you can't change style, but only structure. Style will change accordingly, depending on the CSS2 parameters associated to the various markup elements or to their semantic class.
less is moreparadigm.
Enjoy and spread the word.
Stefano Mazzocchi.